Friday 4 October 2013

..Market Structure..



Type of Market Structure:




  1. Oligopoly
  • Only few large seller in market (their quantity can calculated)
  • Difficult exist and entry market but not difficult as perfect monopolitic competition
  • pricing influenced by other oligopoly firm
  • It has subtitute product 
  • In long run super normal
  • Price are determine by two ways
                            - competitor pricing
                            - cartel (associated) < --  IATA ( body that determines the price )
  • For example :
                           - Air Asia, Firefly, Air Lines
                           - Celcom , Digi, Mobile
                           - Tesco, Giant, Crefore
                           - Petronas, Petron etc




   2. Monopolitic Competition
  • Many buyer in market
  • Many seller in market but not many as perfect competition
  • Product not homogeneous but differentiated physically ( creativity, design, types of material used ) or psychology ( advertising, publisity, ranking )
  • Free entry and exist a market but not easy as perfect competition
  • Existance of known price competition. 
  • One firm can lower the price without effecting other
  • For example: 
                          - Detergen
                          - Flour
                          - Cooking oil




    3. Perfect Monopolitic Competition
  • Single seller and large buyer
  • For example:
                         - KTMB
                         - ASTRO
                         - TNB
  • Put in any price,but the customer will still be paying
  • Corncern a sports
  • Product not subtitute (water, and electricity)
  • the constraints into the market 
                           - High capital cost
                           - regulation varience
                           - control over raw materials
                           - in the long run , firm will obtain supernormal profit because their price maker





    4. Pure Competition / Perfect Competition
  • Large number of sellers and buyers ( too many customrs )
  • Price determine by market ( market determined prices )   
  • Product are homogeneous
  • The buyer cannot identified which suppliers the product come from
  • Free regulation varience and low capital ( free entry and exist a market )
  • Many competitor
  • For example:
                       - Supermarket's
                       - Restaurant's

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